Pure OLED black and brilliant colorStep up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR™. Enjoy exceptional pure black contrast for pictures full of depth and detail.Next generation picture and sound with Cognitive IntelligenceTake vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.