For a couple of decades, AudioQuests AC power cables have been gaining momentum and respect for bringing lower distortion and higher performance not only to the audiophile high-end, but also to Sonos, Apple TV, cable boxes, radios, CI racks, etc. While AQs NRG cables werent physically big and painful enough to cater to certain audiophile prejudices, they delivered the goods ” better audio and video for many more people than any other premium AC cable supplier. Now, AudioQuest is very proud to introduce a range of premium AC cables that is certain to help greatly expand your AC cable business. The Storm Series of NRG cables dont embody just incremental evolution ” though thats always a good thing ” instead, they demonstrate a category jump. Words are meaningless once youve heard the difference and simply know the truth ” but a few words might whet your appetite and provoke you to listen and start upgrading your customers systems sooner than later: Uncompressed High-Current Transfer: Due to an unprecedented combination of Zero ? Characteristic Impedance and Low Z (low resistance), The High-Current Storm Series cables get-out-of-the-way better than any existing AC cable, regardless of size or how much metal is in it. A totally non-technical analogy might be that if you drop a coin in a long tube with shampoo in it, no matter how big that tube, the shampoo (the Characteristic Impedance) is going to get in the way (compromise current transients). Lowering the Characteristic Impedance to Zero is like emptying out the tube, with just air, or actually closer to a vacuum, inside. The improved audio, whether the amp is putting out less than a watt or is running maxed out, is visceral ” something the whole body understands, no words required.