More than a billion shades of our most phenomenal quantum color and our best full array back lighting redefine luxury viewing. Exquisite design with clutter-free cabling and Ambient Mode transform TV into purposeful canvas.The secret behind color is it may fade in bright scenes; QLED TVs with 100% Color Volume rejuvenate color in challenging content for a brilliant visual experience.The pinnacle of QLED innovation with our best Direct Full Array LED and an anti-reflective screen that delivers our most pristine detail and depth. Get pinpoint precision lighting for our best picture in a panel flooded with our most precise backlights that intermingle brilliant brights and deep blacks for a stunning effect.Our maximum High Dynamic Range experience powered by HDR 10+ is engineered exclusively for the Q9 to deliver our most premium picture.Heighten your view with a powerful processor that optimizes your content for 4K clarity, color and HDR.As some TVs age, you may see that colors are less vibrant . QLED TVs are built to last and provide a vibrant picture even after long periods of time. Our metal alloy quantum dot pixels feature inorganic materials that are engineered for durability and resistance to fading.Seamless and effortless. A revolutionary way to help find streaming and live TV shows with a universal guide, One Remote and voice assistance.