A smarter processor
Sony's stunning top-of-the-line MASTER Series OLED is consistently one of the most highly rated TVs available. And yet somehow they keep managing to improve it. This year, they've done it by adding a revolutionary new processor — the first to use cognitive intelligence in a TV.
Remarkably realistic picture
All OLED TVs have self-illuminating pixels that can turn completely off to deliver absolute black. What's new and special about the XR-65A90J is the re-engineered panel that makes it the brightest OLED TV that Sony has ever made.
Better sound, too
The 'A90J's XR processor contributes to a richer sound experience, too. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source.