Sony Bravia XR XR-55A95K - 55" Diagonal Class (54.6" viewable) - MASTER Series A95K OLED TV (QD-OLED) - with camera - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - titanium black

Our innovative OLED (QD-OLED) panel, powered by Cognitive Processor XR, provides unprecedented color and pure black contrast. 

• Wide palette of colors, natural and bright
  The OLED (QD-OLED) panel enables wide palette of colors, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
• Enjoy real life depth with pure blacks and brighter colors
  Pairing XR OLED Contrast Pro and OLED (QD-OLED) panel, this TV delivers as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and brighter colors. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
• Screen is the speaker, pictures and sound in harmony
  Acoustic Surface Audio+ uses special actuators to turn the screen into a multichannel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.
• Recreating lost texture, all your content upscaled to 4K
  With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
• Intelligent motion processing for smooth, fast-moving action
  Powered by Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
• Beautiful colors from every possible angle
  Watching TV from the sides has never been so satisfying. The next generation self-illuminating OLED (QD-OLED) panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.
• Less glare and reflection, immersive viewing
  Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, OLED (QD-OLED) panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.
• Screen is the speaker, powerful sound matches pictures
  Sound comes directly from the screen with Acoustic Surface Audio+. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialog. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
• More powerful, more realistic soundtracks
  The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.
• All your entertainment upscaled to 3D surround sound
  With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.
• Voice Zoom 2 enhances voices for clearer dialog
  Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.