Introducing Sony's best-ever OLED TV, with awe-inspiring contrast and our brightest-ever OLED picture. The BRAVIA XR A90J OLED TV, powered by the all-new Cognitive Processor XR, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics.